When respected German manufacturer Liebherr announced it was re-entering the rough-terrain market with a new model, ALL pre-ordered 15. (Read the Press Release.) The 100-USt LRT1090-2.1 debuted at the 2017 CONEXPO-CON/AGG show in March.
To celebrate the purchase package, ALL commissioned a new tshirt that asks "Was Ist Deine Leidenschaft?" with a full-color image of the model on the back. (For non-native-German-speakers, it asks "What is your passion?")
The t-shirts are Made in the USA, 100% combed ring spun cotton, available in the ALL Store.